Bridgwater businesses took part in a workshop to learn how to get creative with social media.

How to Build a Social Media Strategy for TikTok and Reels was hosted by SBA CIC and Bridgwater Chamber of Commerce at Bridgwater Town Hall on March 6.

The free event for Chamber members was aimed at showcasing the influence of short-form videos in enhancing business exposure.

SBA CIC, known for its proficiency in business backing and innovation, in partnership with the chamber's commitment to economic growth promotion, are set to deliver substantial training sessions to help businesses elevate their skills and success rates.

Bridgwater Chamber manager, Diogo Rodrigues, said: "The workshop stood out for its interactive format, allowing participants to create social media reels on the spot with guidance.

"This hands-on approach ensured that attendees could immediately apply what they learned, reinforcing the workshops practical impact."

The event was sponsored by Initiis and attendees enjoyed a delicious lunch provided by Purplespoon.

SBA CIC received special recognition for delivering an insightful session.

The Bridgwater Chamber plans to continue offering tailored training sessions to meet the specific needs and interests of its members in areas such as social media strategies and other aspects of business development.