A SOMERSET company has signed a trade deal with China boosting the South West’s links with the country and helping Westcountry innovators create, develop and sell their products worldwide.

Bridgwater-based Aspen Waite China UK (AWCUK) plus two other South West UK partners recently agreed a strategic partnership with Academe Enterprise from China to provide an 'international business growth service'.

The partnership with Academe Enterprise, the South West China Alliance and the South West Business Council has been endorsed by the regional Bureaux of Commerce and Development Zones across China, and is supported in the UK by the China-Britain Business Council and Lord Robin Teverson in the House of Lords.

Darren Horne, CEO of AWCUK, said: “Our new initiative supports the export of UK innovation and educational standards and is focused on the key sectors of med-tech and life sciences, IT, low carbon and manufacturing.

“We see this as an opportunity to expand our existing specialist R&D and incubation provision for innovators, supporting them further with greater opportunities to capitalise on the global market.

“This is exactly the sort of assistance our clients deserve to have and we hope anyone out there who has disruptive innovation and, is willing to work with Chinese partners, gets in touch for a chat, and to find out how we and our Chinese colleagues and counterparts can help.

"This partnership will give UK innovators exposure to more than 140 incubation bases, science and technology parks throughout China.”

AWCUK is a UK company that has very close links with China, with offices in Beijing and Shanghai, as well as in most regions of the UK, including its head offices in Bridgwater.

According to the company it has a 'history of developing new sectors of cooperation, strategic partnerships for public and private sector, and overcoming difficulties created by differences in regulations, as well as social and business cultural differences'.

Anyone interested in finding out more about AWCUK, should visit chinauk.co.