IN an era where online presence is paramount for business success, harnessing the power of social media has become non-negotiable, writes Bridgwater Chamber Manager, Diogo Rodrigues.

Recognising this vital need, SBA CIC and Bridgwater Chamber of Commerce have joined forces to offer training sessions tailored specifically for Chamber members.

Our first session is focused on 'How to build a Social Media Strategy for TikTok and Reels.'

As small businesses strive to thrive in a digital landscape, the importance of a robust social media strategy cannot be overstated.

With over 4.59 billion active users worldwide and counting, platforms like Instagram and TikTok have evolved into indispensable tools for brand promotion, customer engagement, and revenue generation.

77% of small businesses use social media to bolster brand awareness, enhance customer service, and drive revenue growth.

Platforms like Instagram serve as catalysts for brand discovery, with 83% of users reporting that they find new brands while browsing.

If your business isn’t doing it, then you’re missing out.

Beyond mere brand promotion, social media channels serve as invaluable communication channels, enabling real-time engagement with customers.

From addressing inquiries to sharing updates, businesses can foster strong customer connections and enhance brand loyalty.

The first SBA/Bridgwater Chamber training session on Wednesday, March 6, will delve into the intricacies of crafting a winning social media strategy for TikTok and Instagram Reels.

Led by industry professionals, participants will gain insights into creating engaging short-form videos, harnessing trending hashtags, and maximising brand visibility.

Our training sessions are free to members, but any business is welcome to attend.

You can book onto the session through our website on www.bridgwaterchamber.org.uk