Ashley Fox, the MP for Bridgwater, has called for increased awareness for those affected by Alzheimer's and dementia on World Alzheimer's Day.

His plea comes as an estimated 1,679 people aged 65 and over are living with dementia in the Bridgwater constituency.

Currently, only 55.8 per cent of those affected in the constituency receive a formal diagnosis, highlighting the need for greater screening efforts.

Mr Fox said: "We must do more to support those affected by Alzheimer's and dementia.

"This means not only raising awareness but ensuring better access to diagnosis, care, and support for families who are doing so much for their loved ones.

"I stand with Alzheimer's Society and other advocacy groups in pushing for more action at both a local and national level."

The financial burden of dementia is significant, with the cost of formal care for dementia patients exceeding £35.9 million annually in Bridgwater.

Unpaid care provided by family members and loved ones is valued at over £41.4 million.

The Alzheimer’s Society calculates the total annual economic cost of dementia for England at £35.8 billion and £42 billion for the whole UK, with more than half of that cost borne by people living with dementia and their loved ones.